In 1987, the company sold its first can of Red Bull in Austria. When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. In 1984, the two founded Red Bull GmbH in Fuschl am See, Salzburg, Austria. Mateschitz sought to create a partnership with Yoovidhya and formulated a product that would suit the tastes of Westerners, such as by carbonating the drink. While doing business in Thailand, Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag. Red Bull was first derived from a similar drink called Krating Daeng that originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya. In addition to sport series, its marketing includes multiple sports team ownerships celebrity endorsements and music, through its Red Bull Records label.
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Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the United States, ranking at 16 out of 25 with a 59.3% slogan recognition rate according to a study by advertising and market research firm Survata. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. For additional information visit Linking to and Using Content from MedlinePlus.Red Bull Energy Drink served in a glass with ice cubesĬaffeine, taurine, glucuronolactone, sucrose and glucose, B-group vitamins, and water Any duplication or distribution of the information contained herein is strictly prohibited without authorization.
Links to other sites are provided for information only - they do not constitute endorsements of those other sites. A licensed physician should be consulted for diagnosis and treatment of any and all medical conditions. The information provided herein should not be used during any medical emergency or for the diagnosis or treatment of any medical condition. This site complies with the HONcode standard for trustworthy health information: verify here. Learn more about A.D.A.M.'s editorial policy editorial process and privacy policy. is among the first to achieve this important distinction for online health information and services. follows rigorous standards of quality and accountability. is accredited by URAC, for Health Content Provider (URAC's accreditation program is an independent audit to verify that A.D.A.M. Here is a list of some popular sodas and energy drinks, their serving sizes, and the number of calories in each.
Soda and energy drinks can also have large amounts of caffeine and other stimulants, so it is best to limit how much you drink. Most provide little or no nutrients and contain large amounts of added sugar. Like other sweetened drinks, the calories from these drinks can add up quickly. It is easy to have a few servings of soda or energy drinks a day without thinking about it.
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